Most real estate copy does not do justice to the amazing homes it’s trying to sell.
To entice buyers to come for a showing, real estate copy needs to paint a picture of what the home will feel like when the reader is living in it.
The copy needs to speak to readers and get them excited about the possibilities the homes have to offer.
See below for a sample.
Real Estate Listing Sample for a 5-bedroom, 2.5 bath, remodelled Victorian home
Victorian Charm; Modern Living: Your Beautiful Home Awaits
This beautiful home has all the charm of Victorian times, with all the amenities of modern living.
Well-tended gardens greet your visitors at the entrance, and a newly installed mud room ensures your beautiful, tiled floor, high ceiling foyer stays sparkling clean.
After walking through the foyer, enjoy the feel of hardwood flooring throughout this beautiful home, and cozy up with your favourite book by the newly remodeled fireplace in the living room.
5 generously sized bedrooms await your personal touches to make this beautiful Victorian home your own.
Soak away your stresses in the generously sized tub in the master bathroom, and take your time—another full size bathroom and a powder room are at the disposal of others in the home while you enjoy your bath.
Cook delicious meals in the beautiful, tidy kitchen—ample cupboard space and a walk-in pantry ensure that the large counter is always available for your use.
In all seasons, admire the calm neighbourhood from your new windows, which have maintained the charm of the Victorian look while increasing the energy efficiency of the home.
Live a convenient life in Victorian charm with 5 energy efficient appliances at your disposal, and take nice walks in the 2 parks within walking distance of your new home.
A beautiful home such as this, at this amazing price, won’t last long. Call for your private viewing today!
Make your real estate copy stand out:
The title in this sample tells just enough to intrigue the reader, and contains the keyword (Victorian).
The keyword is weaved into the narrative in a way that reads well, and the description paints a picture of what it would be like to live in the home.
The highlights of the home are not simply mentioned, but tell a story about what living in this space will be like.
The end of the copy includes a call to action, and in a live copy, would include the name and number to call.